One of the major toothpaste brands owned by Haleon, Sensodyne, required some tricky layouts for their Clinical White product series. I worked directly on designs for Clinical White Stain Protector and Clinical White Enamel Strengthening for both the outer carton and the inner tube artwork. There were also layouts for Mint, Clean Mint and Extra Fresh shown in a line-up on the first image above, which were tackled by the wider team. After we aligned with the designs and created the master layouts, I also helped in production to finalise the artwork for repro.

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These layouts had some very complex finishing in the form of both spot UV varnish and matt varnishes and an additional embossing layer to finish off that super sleek top quality look they required. Add to that the super fine positioning of those special finishes, which required very technically precision artworking.

• Ultra precision artworking on a small scale.

• Working as a team to finalise layouts so that we all created a branding throughout the series.

• Designing pack layouts to keep consistency in line with the brand.

• Complex finishing for spot UV, matt varnish and embossing.

• Helping out with not only creative design and placement for branding, but production to finalise layouts ready for repro.