CAMPBELL'S SOUP

Campbells Cream Of Tomato Soup

Campbells Oxtail Soup

Campbells Cream Of Mushroom Soup

Campbells Cream Of Tomato Soup

1/6

A redesign of popular brand, Campbell's soup so that they could add a new feature, the inclusion set of a recipes for their soup brands. Keeping that classic 60% 40% split we have come to know so well on their tins, I redesigned the layouts to bring them up to date adding in the new elements and updating the new imagery for friont of pack.

The series included many flavours and the introduction of a new example recipe made for some tricky typographical work to fit everything in.

Following a set of guidleines.
Designing pack layouts to keep consistency in line with the brand. Staying true to their tried and tested formula for 40% / 60% split for the red and white areas.
Typographical editing on a small scale to fit in the extra recipe for each tin.
Updating the imagery to the new versions.