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MONDELEZ - CADBURY DUO BARS

Using the previous years design layouts I was asked to bring the new duo bars up to date and align them so that they all look like part of a spin off brand to their core bar counterparts.

 

Cadbury have strict guidelines on what can be altered and also have a master set of colour palates, but I was able to give them a fresh update. I was particularly interested in incorporating vector based graphics for the backgrounds to create super cool looking effects, which is something Cadbury have used on other layouts. As woith most of their core choclate bars, all layouts are also priunted onto silver substrate, which enables us to print some clever techniques to get that shiny looks to certain scetions of the layout.

  • Ultra precision artworking on a small scale.

  • Printing onto silver substrate offers the opportunity for clever overprints to create shiny areas on the layouts.

  • Incorporating special finishing layers such as pattern white, cold seal, release lacquer & varnish primer.

  • Designing pack layouts to keep consistency in line with the brand.

  • Bringing a fresh update to a previously existing project, to keep up with current trends.

© 2025 by Michael Greene. All rights reserved.

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